With so many business events planned for the summer, what’s the best way to spread the word about yours? How can you get your event to stand out from the crowd?
Here are Studiothink’s top 10 ways to market your event:
- Start early! The more lead time given for an event, the better. More time means a well thought-out plan of action and a strong execution strategy.
- Create a landing page. All of your messaging should push your audience to the site for more information. Make the content clear, compelling and complete. You want your audience to leave the website with a clear understanding of what the event is and feeling motivated to go. If preregistration or tickets are required, allow them to do so here.
- Know your audience. Create the best messaging to reach your targeted audience. What are the buzzwords that grab their attention? What appeals to them? Also, think about which promotional material will work best.
- Understand your competition. Are their other similar events occurring at the same time? Find a way to differentiate yourself. It is also beneficial to find out what they’re doing and learn from their mistakes or successes. On the flipside, are there other events that you can piggyback off of or time your event around?
- Use social media. Find and use the social media channels that will best reach your target audience, and pick an event hashtag so news and updates are easy to follow. Include photos and videos promoting the events that are easily shareable, and improve SEO with properly tagged blog posts.
- Highlight the speakers and main events. By promoting a well known speaker or performer that will be at your event, you have the chance to connect to their network. Most of the time, they will already have a strong following you can take advantage of. Video interviews make great social content!
- Submit the event to local event calendars. Many media sites, especially the hyper-local news sites, let you post events.
- Media Relations. Keep the media updated on your event. Send the press release, media alert and event passes to a targeted list of relevant members of the media. This is important when trying to gain pre- and post-event coverage.
- Find events where your target audience will be. Having a presence at these events, puts you in a position to directly reach the people you want at your event.
- Be consistent! It’s extremely important that your messaging is consistent throughout. When your audience is able to recognize your design and messaging, they are less likely to be confused and more likely to attend.
- BONUS #11 (because we couldn’t stop at just 10)! With your budget in mind, create a promotional plan that expands your reach. Marketing an event should include any of the following: press releases, social media, traditional advertising, trade advertising, digital advertising, sponsorships and partnerships as well as signage, flyers and hand outs.
Every organization experiences turnover. In the days where working at the same company for an entire career is an endangered practice, employees will inevitably leave your organization. Whether these people are moving on to other opportunities or it is necessary for mutual parting of ways, turnover happens.
This doesn’t mean, however, that we should sit idly by and watch high performers leave our organizations. Instead, let’s value our people and welcome their consistent feedback to create a culture so attractive that employees don’t want to go anywhere.
Imagine sitting around a conference table as a leadership team, asking yourselves why you are losing good people. Chances are you’re racking your brain, desperately searching for these reasons and the magic potion to getting this to stop. It’s likely that this conversation is mentally draining, confusing and frustrating.
Now let’s flip the script. I want to challenge you to ask this question instead: “Why do we stay?” And ask your people that same question. From their perspectives, what is it about your organization that has kept your longest tenured employees around, and what would it take for your newer people to make this their permanent home? This exercise is a more positive discussion. It is energizing, it takes people back to their own “why” and it enables them to provide honest, constructive feedback. It also shows that their opinions are valued.
Asking “Why do you stay” may not solve all of your issues relating to turnover, and truthfully, some will be necessary and inevitable; however, you’ll likely find this to be a valuable exercise that your people will genuinely appreciate.
Nice weather in Cleveland is hard to come by. While the sun is shining, get out and explore your city! Cleveland is full of things to do, places to visit and festivals to attend. Here are a few places you can find the Studiothinkers this summer.
Top Ten Things to do in Cleveland this summer
- Go to a concert at Jacob’s Pavilion at Nautica, Blossom Music Center, or the Q
- Join a sand volleyball league
- See a show in the newly renovated Playhouse Square Neighborhood
- Visit the Cleveland Museum of Art (for free!)
- Check out one of Cleveland’s Summer Festivals
- Explore the new Uptown developments during Uptown Thursdays
- Head to Walnut Wednesdays in the NineTwelve District for lunch
- Relax after work with drink in hand at a one of Cleveland’s Happy Hours
- Grab a towel and some sunscreen, and spend the day at one of Cleveland’s beaches
- Explore a new neighborhood and try a new restaurant
What’s on your summer bucket list?
One of the easiest and most difficult culture exercises to practice regularly is Appreciative Inquiry. Literally meaning, “Inquiring into the positive,” Appreciative Inquiry is nothing more than studying what is going well in an organization.
This is easy because it doesn’t require much time and effort, and employees are typically more than happy to discuss positives. It’s difficult because, hey, we’ve got work to do and problems to solve! To varying degrees, we are all problem solvers. But what if we could eliminate some of those problems altogether by simply investigating successful habits or processes and figuring out how to get more of those?
In the management book, First, Break All the Rules, Marcus Buckingham and Curt Coffman present the perspective that great managers and leaders spend more energy utilizing the strengths of employees than trying to fix their weaknesses. As the authors argue, employees are hired based on their strengths, so why abandon those strengths and focus on the negative?
With that in mind, I want to challenge you to devote time on a regular basis to asking “what went right” in the last week, month, etc. Add Appreciative Inquiry to your next staff or leadership meeting agenda, even if it’s for five minutes. Hold an emergency meeting just to discuss a project that your team knocked out of the park. Discuss a recent scenario where your team was operating at a high level, and dig into why that was happening.
You’ll likely be surprised at some of the great ideas shared and “aha moments” that appear when you spend purposeful time inquiring into the positive. Chances are, these pockets of greatness can be replicated in your organization. Get started today; your culture will thank you for it.
Every Mom deserves to be celebrated on Mother’s Day. She puts up with a lot, she does it all and she keeps our world spinning. Needless to say, we love Mom!
This month, the Thinkers shared just a few reasons why they love their Mom:
She’s a rockstar at….
- Anticipating my needs before I even express them
- Loving me unconditionally
- Giving more than she receives
- Always knowing what presents to get for Christmas
- Making the best Green-ie Bean-ie Casserole (NOT the same as Green Bean Casserole!)
- Being my best friend
- Making me laugh
- Being a good role model and inspiring me everyday
- Supporting me no matter what
- Being superwoman
Don’t forget to thank your Mom on Mother’s Day, Sunday, May 11, for everything she does! Share the reasons why you love your Mom with us using the hashtag #10years.
So you’ve invested time and money into a team-building program for your department, leadership team, organization, etc. Now what?
The return on investment for a team building doesn’t need to end when the last bit of dirt or sweat from the event gets washed off. Frankly, if the positive momentum ends that fast, both you and the event’s facilitators have done something wrong. In our experience, it’s typical for positive energy to follow employees back to the workplace for at least 30 days. However, without intentional reinforcement of themes and behaviors learned during the event, all constructive effects will disappear within 90 days.
With this in mind, here are a few ways we’ve helped organizations keep momentum alive following team-building programs.
- Build a calendar – However you choose to reinforce the experience, a calendar is useful in scheduling messaging and tactics.
- Touch points – Whether weekly or monthly, consistent commitment to desired behaviors will prove to be worth the effort.
- Thought provoking articles & exercises – Encourage people to think and enhance their own development within the team; Be sure to include a tie-in to your event (whether in theme, activities, or work parallels).
- Internal newsletter – This can include pictures from the event, funny/rewarding stories and a variety of perspectives.
- Express sincere appreciation to colleagues – Effective team building accomplishes a higher level of appreciation among individuals. It breaks down walls and removes participants from their day-to-day tasks. Purposeful time spent on expressing appreciation for co-workers will go a long way in sustaining positive results far beyond the end of an event.
Last week, we gave you the first five tips on how to conduct highly effective meetings. This week, the tips continue!
6. Use Energizers – The most effective meetings leverage the energy of its participants, and we’ve found that a healthy dose of energy falls somewhere between droning PowerPoint lectures and a P-90X workout. It is just as important to energize the mind as the body. We certainly recommend getting people up out of their chairs once in a while, but the best meetings stimulate the mind. Energizers can be as simple as small group breakouts that engage people in stories about their childhood or personal interests.
7. Manage Energy, Not the Clock – Say you have a break scheduled for 11:00 a.m., but you look around the group at 10:15 and see yawning and people checking their cell phones; give them a break now! Time restraints on agendas are important for planning purposes, but they don’t have to control your meeting. If a meeting has met its objectives well before the scheduled end time, there’s no use in stretching content for the sake of stretching it. And believe me, people can tell when you’re just trying to fill time.
8. Appreciative Inquiry – Take some time to explore what has gone over well in previous meetings. During the meeting, devote time to what is going right in the organization. Don’t ignore the challenges, but some purposeful time around successes and duplicating those
9. Require Feedback – Now that people are emotionally engaged and comfortable sharing their real opinions, make it a point to cultivate them. Phrases like “What are you thinking that you aren’t saying?” are effective ways to gently push people toward providing authentic feedback. Some of the best ideas and biggest “ah-ha” moments in meetings come from participants’ comments. And great leaders are willing to take this feedback with an open mind, even when it is brutally honest.
10. End Early – Throw your attendees for a loop. We have been conditioned to expect meetings to run over their allotted time, especially when we’re not looking forward to being there. But what if you turned the tables? Ending a half-day session 30 minutes early or stopping an hour-long meeting after 50 minutes provides not only a welcome surprise for attendees, but will also make them rethink some of their assumptions about the company.
Now that you’ve learned all 10 tips, which will you use today?
It finally feels like spring has arrived in Cleveland! Studiothink is taking advantage of the nice weather and getting active. Watch out as the Think Hard, Hit Harder sand volleyball team storms the court this April at Panini’s!
Here are some of the other things the Thinkers are doing to get fit for summer and be healthier:
- Joining a summer sports league
- Going on regular walks/runs in the metro parks
- Choosing healthier foods
- Exercising more or working out with P90X
- Participating in a half marathon
- Learning Yoga
- Biking for a good cause
- Getting more sleep
- Breaking bad habits
- Drinking more water
How are you getting fit or choosing to be healthier for summer? What’s your favorite spring/summer activity in Cleveland? Share with us using the hashtag #10years.
Whether it’s a board meeting, annual retreat, company outing or staff meeting, every get-together in a professional setting is an opportunity to grow and develop. Too often, however, this potential is left untapped due to a number of factors, including stale programming, lack of tempo and absence of collaboration.
Make a conscious decision to be that leader and to be that team that gets the most out of every opportunity to bring people together. Keep these simple suggestions in mind, and make every meeting a chance to do something great:
- Th!nk Inward – When planning a meeting, think about your own ideal meeting. What would it look like? How would it make you feel? What would you be saying to yourself and others after it was over?
- Th!nk Outward – Put yourself in others’ shoes. If presenting to a group of people you’ve presented to in the past, think about aspects of the meeting that worked well or that didn’t work so well. If possible, get feedback from them before the meeting. If it’s a new crowd, consult friends and colleagues. It’s amazing how willing others are to lend advice and ideas when you ask!
- A/V in Advance – Like an oxygen tank when scuba diving, we don’t pay much attention to the audio and video systems until it stops working. Setting up and testing A/V in advance will (in most cases) iron out issues and ensure a smoother experience.
- Communicate the “Why” – Why did you call this meeting? What are your reasons for bring these people together? Tell this to the meeting attendees. It helps frame the meeting and begins to rally them around the vision.
- Engage Attendees Emotionally – Through emotional engagement, individuals are more likely to focus on the important aspects of the meeting. Regardless of the meeting topic, if you can align attendees’ intellects with their emotions, you will see a group that is hungry to share ideas and information. To capture this level of engagement, you must create an environment where people feel empowered to participate and comfortable doing so. In the best meetings, participants see each other not as job titles or rungs on a ladder, but rather as fellow human beings.
What do you do to keep your audience engaged? What do you think makes meetings highly effective? Check back next Monday to find out the next five ways to make the most of your meetings.
As we celebrate our 10-year anniversary, our top ten lists continue! For this month’s list, we are prepping for next week’s St. Patrick’s Day festivities. Everyone has his or her favorite place to celebrate, favorite food of the day or nostalgic memory of a St. Paddy’s Day in the past. Here’s what the Thinkers have to say:
Favorite Ways to Celebrate St. Paddy’s Day
- Marching in the St. Paddy’s Day parade
- Studiothink’s annual St. Paddy’s day party
- Watching the parade along the route for general debauchery
- Enjoying a perfectly poured Guinness (with a shamrock on top!)
- People-watching… ANYWHERE.
- Corned beef sandwiches at Simon’s in Brecksville
- Irish Car Bombs (drinks not explosives)
- Listening to Flogging Molly and Dropkick Murphys
- Shamrock Shakes
- Wearing green!
Do you have special St. Patrick’s Day memories? What’s your favorite way to celebrate? Share your photos from the day with us and show us how you celebrate using the hashtag #10years.
Keep watching for our monthly top-ten lists and our Thinker Thursday posts on Instagram every Thursday at 10:10 a.m.!