Thinkers are, at the heart of things, storytellers. For some of us, our medium is content, others design, some the art of relationship building. But we are all storytellers, which is why we can get behind a good excuse to share our literary inspirations from 2018.

Check out what six of our Thinkers read this year and how it helped inspire them in their work.


Yes Please

Amy Poehler

It’s a funny book at its core, but she talks openly about gaining confidence in herself and her skills, learning when to take criticism and learning when to stand up for her work.
— Hannah Smith


Hey Whipple, Squeeze This

Luke Sullivan

I’m reading Hey Whipple, Squeeze This by Luke Sullivan to get a better feel for ad/copywriting. It’s been interesting and super helpful in how I approach writing.
— Jeff Mortensen


The Hate U Give

Angie Thomas

It’s an important book about an important topic told from a perspective that is often disregarded and/or discredited. It’s really inspiring to see this kind of book achieve meteoric success against the odds and what that’s meant to people. Plus, it’s a really good book about an amazing family and how crucial it is to stand up and speak up for what you believe in.
— Meg Lalley


All The Crooked Saints

Maggie Stiefvater

Just stunning prose and well-developed characters. It reminded me of all the skin tingling reasons I love being a storyteller.
— Dani Cortez


Born A Crime

Trevor Noah

Just Mercy

Bryan Stevenson

Both were just really great reminders of perseverance and how grateful we should be for things we don’t even think about on a day to day basis.
— Christine Lobas


Who Moved My Cheese

Spencer Johnson

It is about two mice and two humans who live in a maze and their whole purpose in life is to eat cheese. It is a simple tale about change, moving on and stepping out of your comfort zone to achieve your goals. I read it when I moved into my new apartment; an official start to my journey to find new cheese.
— Stephanie Martoccia


These incredible reads have helped each of our thinkers grow creatively, artistically, and overall as professionals in the content creation world. As we enter into 2019, we hope at least one of these books will inspire you to achieve your goals.