The FG+G partners came to Studiothink during a period of expansion; a new chapter that needed a revitalized presence and a strategic approach to communications.
FG+G chose Studiothink to elevate its visibility and refine its public-facing platforms, ensuring their successes in the courtroom received the recognition they deserved. Together, we developed a bold digital presence that accurately reflects the reputation and conviction of the attorneys behind the practice.
FG+G contracted with Studiothink in 2018 following a leadership expansion that redefined the firm’s identity and future goals. The newly formed four-partner team needed a brand refresh that included a contemporary logo, brand colors and tagline, an updated and modernized website, and comprehensive public relations and social media initiatives that moved the needle. In late 2020, the team merged with the firm Gerhardstein and Branch to become Friedman, Gilbert + Gerhardstein (now known as FG+G), which prompted another brand redesign and updated web, social, and public relations efforts.
By 2023, the growing firm faced a new challenge: handling increased interest and traffic, and a steady stream of media coverage—while keeping the website a reliable hub for journalists, clients, and the public.
Studiothink engaged with FG+G as a branding partner and a long-term communications strategist. We developed a flexible visual identity and a messaging framework that could work across mediums, including web, social, and media relations, without losing clarity or credibility.
Branding was only the beginning. We built a content and platform strategy designed for visibility and growth. This included:
We also implemented analytics tracking, historical data preservation, and performance reporting so FG+G could see not just where they were getting attention, but how and why.
Studiothink became a full-service marketing extension of the FG+G team, managing everything from website updates to social media strategy and national media relations.
On the digital side, we conducted annual website audits and content reviews, identifying attorney pages and media sections as top-performing assets. We refreshed attorney biographies, integrated media mentions, updated branding across the site, and helped preserve years of analytics data before platform changes wiped it out (because yes, that actually happens).
We took an assertive approach to PR, coordinating media releases, media pitches, and press conferences tied to some of the region’s most significant civil rights cases. We also contributed:
In short: if it reached the public or the media, Studiothink was steering it.
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